project photo

Radclub R2C2

The Radclub is a community for cyclists initiated by BVA-Bikemedia, catering to all bike enthusiasts regardless of their discipline. Offering exclusive benefits, events, and strong networking opportunities, the Radclub provides its members with a wide range of resources—from expert insights and discounts to shared experiences. Its goal is to promote the passion for cycling while creating a platform for connection and inspiration.
01. Client Radclub.de
02. Branch Sport
03. Target Audience Cyclists, B2C, B2B
04. Project type Full Service
For the Radclub Community of BVA-Bikemedia (including RennRad Magazine, Radfahren Magazine, Elektrorad Magazine, RadMarkt Magazine), I managed all campaigns as a graphic designer. My work included developing campaign concepts, creating graphics, and overseeing their placement. Additionally, I handled social media management, website maintenance, and content creation, along with designing community T-shirts and jerseys. Since 2022, I have been leading the Design & Communication department for Radclub, coordinating and advancing all visual and strategic efforts for the community.