Nice to meet you!

My name is Bernd Rücker. Creative Designer, Cyclist and Marketing Specialist from Germany.

Bernd Rücker

With over 20 years of industry experience, I specialize in high-quality branding, packaging, and advertising, delivering solutions for notable clients across the sports, automotive, tourism, and luxury goods sectors. My expertise spans traditional and digital marketing, user-friendly web design, and search engine optimization, crafting strategies that merge creativity with functionality to drive impactful results. 

Alongside my work as a creative designer, I am deeply passionate about cycling. I am the founder and author of Audax Franconia, a website and blog dedicated to inspiring long-distance riders and cycling enthusiasts.

My approach and my philosophy

I take a creative, goal-oriented approach tailored to the individual needs of my clients. My aim is to develop designs that are not only visually appealing but also convey clear messages and offer practical functionality. With my deep roots in cycling culture and years of experience in marketing, I understand the unique challenges and opportunities in this field.

I place great importance on storytelling that resonates emotionally and connects people – whether through a brand logo, event design, or digital presence. My approach blends creativity, precision, and a profound understanding of target audiences to give brands a strong and authentic identity.

Collaboration is at the heart of my process. I work closely with my clients to understand their visions and values and translate them into tangible results. For me, the focus is always on quality, innovation, and building long-term partnerships.